VICOM CONSULTING

Consulting & Transformation

Digital Marketing & Customer Experience

Omnichannel strategy, AI and data-driven performance

Faced with consumer expectations and AI adoption, we help marketing and commerce leaders define their digital roadmap, optimise media investment with machine learning and manage performance through data. From omnichannel strategy to customer experience, we make your marketing measurable.

What we do

01

Omnichannel strategy

Customer journeys, marketing automation and consistency across physical and digital channels.

02

Data marketing & measurement

Attribution, CDP, media mix models and performance dashboards.

03

Marketing AI

Personalisation, scoring and governed generative AI for content.

04

E-commerce & CRM

Platform selection and integration, conversion optimisation.

Why it matters

Media ROI

Investments continuously optimised by data.

Loyal customers

A seamless experience that raises satisfaction and retention.

Fast decisions

Shared indicators across marketing, sales and finance.

FAQ

Frequently asked questions

Do you work with our agencies?

Yes: we frame, measure and coordinate alongside your media and creative agencies.

Which tools?

We are vendor-independent and recommend solutions suited to your maturity and budget.

What about SEO / GEO?

We integrate search-engine and AI-assistant visibility (SEO, GEO) into the digital roadmap.